On March 11th at 6 p.m. KST, Jay Park and IU finally released their collaboration track and music video for “GANADARA”!
The title comes from the start of the Korean alpabet and can symbolize the beginning of something new. Its lyrics depicts the struggle of a relationship with a language barrier and a fond reassurance that despite the difficulties, their feelings are something that clearly shines through.
In 2021, Jay Park stepped down as CEO from AOMG and H1GHR MUSIC, two labels that he founded and closely worked with for several years. He has since then revealed that he will be putting up another entertainment agency called MORE VISION and now, “GANADARA” is the first release under his new label!
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Katherine has been an ELF since 2011. Holds a fondness for SEVENTEEN and NCT. Reads just about anything. Raising a pride of demanding cats. Mostly on Twitter to lurk. Perpetually torn between sleep and actually doing her work. Currently preoccupied with playing Genshin Impact. Come home to me, Ei. (╯°□°)╯︵ ┻━┻
MEDIA: MORE VISION