On July 13th KST, top girl group IVE dropped a music video called “I WANT” for their campaign with Pepsi!
The pop song has a simple melody that stars a unique minimalist sound that complements Pepsi’s brand identity of “fun, food, and festa.” Ryan Jhun, Tyler Spry, and Alida Peck all worked together to write and compose the track.
IVE member Yujin was Pepsi’s brand ambassador in 2021 while Wonyoung and Leeso took on the same role in 2022. In 2023, the company chose the group to become ambassadors for Pepsi Zero Sugar in South Korea.
Watch the music video here!
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Katherine has been following SM artists since 2011. Holds a fondness for SEVENTEEN and NCT. Recommends (G)I-DLE, Dreamcatcher, and XG. Reads just about anything and is currently easing back into full novels. Raising a pride of demanding cats. Listening to horror stories and video games as she works.
MEDIA: Starship Entertainment