ATEEZ has already had an explosive year, stealing the show as the first K-pop boy group to perform at Coachella and followed with overwhelming praise.
On May 31st at 1 p.m. KST, the octet is back with their 10th mini-album GOLDEN HOUR : Part.1 and the music video for the title track “WORK.”
The song intuitively expresses the group’s constant effort to never back down from new challenges and is quintessential ATEEZ in its sound and execution. Members Hongjoong and Mingi participated in writing the lyrics, alongside the group’s frequent collaborating team consisting of EDEN, Peperoni, Ollounder, Maddox, and OLIV, who also composed “WORK.”
Additionally, Swedish songwriter and producer Alexander Karlsson — who has worked with countless K-pop acts and has 46 Billboard No.1’s to his name — participated in writing and composing the record.
The music video for “WORK” was filmed on location in Los Angeles and features choreography created by world-renowned dancer and choreographer J Blaze, dance crew B.B TRIPPIN, and ATEEZ’s own Choi San.
Check out the eccentric “WORK” MV below!
Let us know your thoughts by tweeting to us @whatthekpop1 or leaving us a comment on Facebook and Instagram!
Justin is an Aussie K-pop fanboy passionate about underrated and under-loved artists. He loves all types of music and is a dedicated TV show and soap opera viewer.
MEDIA: KQ Entertainment