SMTOWN has established a new identity for their company.
With previous updates on their new Instagram account, SMTOWN has been looking to re-establish their identity with a new logo and put forth an innovative mission statement.
For their new corporate identity, SM uses four distinct “SM colors.” SM Pink is their established color with SM White representing modern sensibility. SM Grey stands for neutrality as well as intelligence, while new culture through innovation is represented by SM Blue.
What are your thoughts on SMTOWN’s new identity and logo? Let us know in the comment section below!
SM ENTERTAINMENT GROUP NEW CI ??
Say hello to #SMTOWN‘s brand new look!
? https://t.co/DmnN4gMBVS#SMmakesIT #MAKEsIT pic.twitter.com/vcLrX3KRHR— SMTOWN GLOBAL (@SMTOWNGLOBAL) November 1, 2017
Sarah (sapphir3bluu) is a writer for WTK from Las Vegas and fond of cats, k-pop, and singing. She enjoys learning new languages and is manager of Super Junior fanbase, WorldwideELFs, but has also done subbing work for EXO. If you don’t find her being slowly consumed by BTS, GOT7, NCT, and ASTRO, she is aspiring to go to graduate school and work in the health care field.
Media: SMTOWN