Back in April, K-pop sensation RIIZE entered Spotify‘s global music program RADAR which shines a spotlight on emerging artists by supporting them and featuring their work on the streaming platform.
Since its beginning in 2020, RIIZE is the first boy group to enter the program and join more than 900 artists globally including The Kid LAROI, Lauv, as well as fellow Korean acts NMIXX, LE SSERAFIM, and Zior Park.
As a RADAR artist, the SM Entertainment boy group has experienced a 40% growth in monthly streams, in addition to a 13% increase in monthly listeners and a 12% rise in user-generated playlists that feature at least one RIIZE track.
For the rookie group — who is still currently in their debut year — to amass almost four million monthly listeners and over 210 million streams is an impressive accomplishment.
RIIZE’s music transcends language and cultural boundaries, with their top listeners residing in Japan, Indonesia, America, the Philippines, Thailand, South Korea, Taiwan, Malaysia, India, and Canada.
To celebrate, Spotify is hosting “RADAR Radio Live feat. RIIZE” on July 10th in Seoul exclusively for Spotify users which will also be live-streamed on the music platform’s official YouTube channel.
The event will feature exciting activities to immerse fans in the vibrant world of the “emotional pop” group, in addition to a live talk show, a screening of RIIZE’s RADAR mini-film, and other opportunities for fans to engage with the members.
Speaking about the collaboration between Spotify and RIIZE, Jungjoo Park, Head of Music of the music streaming platform in South Korea shared:
It’s been thrilling to witness the growth of RIIZE as a RADAR artist. We look forward to continuing our journey with them and showcasing their diverse appeal to more listeners and fans worldwide. Through the RADAR program, Spotify aims to support various Korean artists in reaching and connecting with more listeners around the world.
Jungjoo Park – Spotify’s Head of Music, South Korea
RIIZE recently made their comeback with the highly anticipated first mini album RIIZING, and just scored their third music show win for the title track, “Boom Boom Bass.”
Registration to attend the “RADAR Radio Live feat. RIIZE” in person is now open until July 4th at the campaign microsite, or you can experience the event via live-stream on Spotify’s K-Pop ON! YouTube channel.
“RADAR Radio Live feat. RIIZE” starts at 7 p.m. KST on July 10th. Meanwhile, you can listen to RIIZING on Spotify below!
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Justin is an Aussie K-pop fanboy passionate about underrated and under-loved artists. He loves all types of music and is a dedicated TV show and soap opera viewer.
MEDIA: SMTOWN, Spotify