In celebration of BTS’ upcoming anthology album Proof, to be released on June 10th KST, Spotify has launched an exciting global campaign!
Through the playlist “This Is BTS,” #SpotifyPurpleU takes listeners on a journey of the group’s discography with exclusive videos of the members discussing previous eras.
In conjunction with the campaign, massive #SpotifyPurpleU billboards will be on display in various places around the world such as South Korea, the U.S, Brazil, Mexico, India, Japan, Philippines, Indonesia, Thailand, and Vietnam. A #SpotifyPurpleU microsite was launched which features messages from BTS and a countdown to their highly-anticipated comeback.
Available in eight different languages, fans are able to create personal #MyBTSProof sharecards shaped by their most-played BTS songs. Spotify also presented detailed infographics of special BTS achievements made on the platform, all packed with impressive stats and record-breaking milestones!
BTS’ new album will drop 48 tracks from across three albums, including fan favorite songs, previously-unreleased demos, and three brand new songs. The collection will be headed by the title track, “Yet To Come (The Most Beautiful Moment).” Check out #SpotifyPurpleU at purpleu.byspotify.com now!
Are you excited for BTS’ comeback? Let us know by tweeting us @whatthekpop1 or by leaving us a comment on Facebook and Instagram!
Justin is a K-pop fan from Australia who is passionate about shining a light on underrated and lesser known groups and artists. A lover of all types of music, dedicated television drama and soap opera fan, and part-time video game nerd.
MEDIA: Big Hit Music