The new duo MXM, also known as BRANDNEW BOYS, has finally made their official debut!
On September 6th at 6 p.m. KST, the debut music video for MXM’s “I’M THE ONE” was dropped on various platforms such as Naver V-LIVE as well as YouTube! “I’M THE ONE” is an upbeat, hip-hop trance track that was produced by 9999 and ESBEE. In the music video, the boys are seen living life and “vandalizing” property with their names, images of themselves as well as sweet, uplifting words.
BrandNew Music‘s Kim Donghyun and Im Youngmin make up the new duo. They both previously gained popularity through their time on “Produce 101: Season 2” along with fellow BrandNew trainees and Wanna One members Lee Daehwi and Park Woojin. The singer and rapper were made into a duo directly following the finale of “Produce 101: Season 2,” and have released various teasers as well as a set of pre-debut tracks since then.
MXM is a unique first-time occurrence for BrandNew Music as the company has always been known for their hip-hop and rap artists (most of them solo) rather than idol groups.
“I’M THE ONE” is the title track of MXM’s first mini album UNMIX. The track “I Just Do” on the album was a collaborative effort of popular producer Kiggen and MXM member Donghyun. “GOOD DAY,” however, was written and produced by fellow BrandNew artist and avid music writer Lee Daehwi. Member Youngmin wrote his own rap lyrics in each song as well!
Check out MXM’s official debut music video below, then let us know your opinions about it in the comments!
CaptainMal has been into Korean Entertainment for seven years now, since 2010. She travels to conventions in her area, showcasing her “Kpop Game Show’” and occasional Kpop cosplay. Although her favorite bands are Infinite, Super Junior, and VIXX, she boasts a love for a huge variety of artists. Other than Kpop, CaptainMal loves Disney, 80’s rock, Daft Punk, Gaming, and Orange Juice.
Media: BrandNew Music